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Turn your WordPress site into the business by getting it search engine-optimized.


Course Description

WordPress is one of the most popular website-building platforms in use today. It’s easy to learn, has great features, and (best of all) it’s free.
One of the main things you will want to do once your website is done is get it seen by search engines. Search Engine Optimization is a very deep subject and can take a long time to master since it is changing all the time. But there are things you can do to give yourself a better chance at becoming more visible. This course will go over SEO and SEM (Search Engine Marketing) techniques that will get your site seen by search engines.

Learning Outcomes

  • Know how to search engine optimize your WordPress site.
  • Get your site to show up in search results on Google.
  • Explore secret tricks only seasoned web marketers know about to drive traffic to your site
  • Discover how to set up an E-Commerce store so you can start selling on your WordPress site.
  • Create sales funnels that will allow you to capture leads through targeted advertising.
  • Master the basics of Facebook Marketing and Google Ad Words.
  • Learn the big secret online marketers don’t want you to know!

Pre-requisite

A hands-on course with a step-by-step approach using humor and vast knowledge of WordPress.

Who is this course intended for?

This course is for anyone who has built a website using WordPress and now wants to drive traffic to it. If you want to set up an online store and get people to buy things from you so you can make money, this course is for you.

Course Curriculum

Setting Up Your SEO
The Course Overview 00:00:00
Web Page Structure 00:00:00
Setting Up Google Analytics 00:00:00
Google Webmaster Tools 00:00:00
The Yoast Plugin 00:00:00
Submitting a Sitemap to Google 00:00:00
Plugins that Make Your Site Better
W3 Total Cache 00:00:00
Wordfence Security 00:00:00
Contact Form 7 00:00:00
Akismet 00:00:00
Jetpack by WordPress.com 00:00:00
WooCommerce 00:00:00
Google Analytics 00:00:00
The Facebook Pixel 00:00:00
BackupBuddy 00:00:00
Google Web Fonts 00:00:00
WP Smush Pro 00:00:00
Building a Landing Page
Simple Rules of Marketing 00:00:00
The Types of Marketing You Can Do 00:00:00
Targeting Demographics 00:00:00
Google Keyword Planner 00:00:00
Facebook Marketing 00:00:00
Building a Landing Page
What Is a Landing Page and Why Do I Need One? 00:00:00
The Elements of a Landing Page 00:00:00
Messaging to Your Demographics 00:00:00
Inserting Your Facebook Pixel 00:00:00
E-mail Marketing 00:00:00
How to Get Visitors to Your Website
Video Marketing 00:00:00
Blogging 00:00:00
Podcasting 00:00:00

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