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Impact of Social Media on Work

Social media is like a double-sided blade in a workplace. It can be very valuable to foster growth in an organization, however it does lead to some shortcomings. According to research reports four out of five professionals use social media for their private entertainment during work which forces employers to deploy social media usage policies to minimize impact on productivity. Social media helps employees to stay connected irrespective of geographical location. Employees can reach out to their clients as well living at far off places via. video calls or emails. Team work, convenience to work at any time, bandwidth of communication is exponentially increased by using social media during work. Social media also reduces work stress to a large extent boosting morale and engagement.

Despite all these benefits mentioned above, studies show that unrestricted use of social media is having adverse effects on work as employees spend more than 32% of their time on social media for personal work which leads to wastage of 13% of total work productivity. Thus, we see that use of social media on work and work productivity has an inverse proportional relationship. If the former increases, the latter is bound to decrease.

Apart from productivity slacking and reduced concentration on work, use of social media has also lead to information loss, corruption and employee solicitation. It is a very common sight that social media posts are often loaded with rants of employees against their employers which defames the company and may also lead to the termination of that employee. Yet another downside of using social media on work is opening doors for malwares and virus to creep into an organization’s database potentially damaging systems, network and corrupting files and confidential data.

Wrapping it up, Social media is ubiquitous in today’s world reflecting both positive and negative outcomes. While usage of social media is inevitable, restricted use of the same at workplace can simultaneously increase work productivity and communication among employees.

January 5, 2018

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